Step 1
Watch the 3 minute illustrated preview.
Step 2
Bookmark this page
Set aside 25 mins with a cup of tea tonight to watch the full video masterclass below.
More videos and FAQ below
Step 3
When you've seen enough, book a chat to find out more.
On the call you will learn...
How the Dietflex system works
How coaches find clients
How to generate $120 per hour (or more)
What the training is and how long it takes
What it costs to have a Dietflex business
What support you get
Answers to any questions
No nutritional qualifications required. Our system does the heavy lifting.
You don't need to be a dietitian or create medical meal plans. We provide the established, science-backed ICT system, training, and resources so you can focus entirely on being the guide, guiding your clients to long term success.
The Dietflex Home Business-In-A-Box Has 4 Key Components
Marketing course - Get ready-to-use resources. You don't need marketing skills. You don't need a website.
Sales course - Consumer-friendly. Get our simple 4-step online sales process. PS We don't like anything that's 'salesy'.
Coaching course - Learn how to set up clients, guide them through the ICT system and give them the accountability they need.
Billing course - Use our free billing service so clients' weekly subscriptions go straight into your bank account.
See how Amanda loves her flexible worklife with Dietflex.
Unmute the video to listen.
Listen to graphic designer Susie talking about her 2 hour/wk dietflex business
Frequently Asked Questions
The Opportunity & Income
Can I really do this part-time and earn enough income to make a difference?
Absolutely. Because Dietflex uses a streamlined, 15-minute weekly Zoom coaching model , you can easily fit 12 clients into just 3 hours of coaching a week. As you can see from our earnings calculator below, that small time commitment can generate over $26,000 in annual revenue.
How do coaches get paid — weekly, monthly, or per client?
Clients pay a weekly subscription via direct debit. Head office helps you set up your automated billing so these funds flow directly into your bank account every week, providing you with predictable, recurring revenue.
Do I set my own fees, or are they fixed?
With Dietflex you decide what are your weekly fees. (We only make suggestions.)
When a coach gets close to filling the coaching time they have available, they have a clear choice to either add an extra hour to their coaching schedule to accomodate extra clients, or put up their fees for new clients. This follows the rule of supply and demand.
Do I set my own times or are they fixed?
You have 100% total control. Since coaching is delivered via 15-minute Zoom sessions , you can set your own hours, open up booking slots that fit your lifestyle, and work entirely from home.
Is there a cap on how much I can earn?
The only cap is the amount of coaching hours you fill and the rate you charge.
Do I have to handle billing or payments, or is that done for me?
When you sign up a new client, you will sign them up to a Direct Debit (AKA Electric Funds Transfer - EFT) agreement into your account with a billing provider of your choice. We provide a short training program showing you how to set this up and introduce you to a billing company if you don't already have one. There are no setup fees.
Then the fee collection is automated for you. There is a small transaction fee.
Do I need to sell products, or is this purely service-based?
It is a highly profitable combination of both! In addition to coaching fees, clients purchase Dietflex protein products. You buy these at wholesale prices from our head office and sell them at retail to your clients, keeping the profit margin. Selling Dietflex protein products to your clients is totally optional.
Isn't this just another MLM or pyramid scheme?
Not at all. Dietflex is a traditional independent licensing model. You pay a flat training/setup fee and a fixed weekly fee —you keep 100% of your retail margins and coaching fees. There are no downlines, no recruiting targets, and no percentage cuts taken from your hard work.
How do I know this program and diet approach actually work?
Dietflex has been developed and tested in Australia and New Zealand since 2012. All eating plans are based upon fresh foods clients can buy at any local supermarket. We do suggest clients purchase protein powder for between-meal snacks, to maintain satiety.
We always recommend that new coaches go on the program themselves for the first 8 weeks as part of their training, whether they want to lose weight or not.
We're happy for you to book a Zoom call so you can ask detailed questions.
What makes Dietflex different for someone wanting to lose weight? What's the Dietflex ICT system?
For a person struggling with their weight...
1. Dietflex is the only affordable weight loss program based upon Individual Carbohydrate Tolerance (ICT). Most people agree "One diet does not work for everybody".
2. Dietflex is a step-by-step system, guided by a coach, to help each client discover their body's Individual Carbohydrate Tolerance, and what that means in fresh food options they like.
3. Dietflex is one of the only weight loss solutions where the client has ongoing, short, weekly one-on-one accountability and support check-ins with a coach. These can be for as short a period as 12 weeks, or for 12 months or longer depending on the client's goals and needs.
With Dietflex clients lose weight from the start, in a healthy sustainable way... without feeling hungry.
What makes Dietflex different for someone wanting to earn extra money from home?
For a person wanting to earn extra money from home...
1. It's a great way to earn a high rate per hour (up to $160 per hour) working from home.
2. It's a very low cost business to start and run.
3. It's flexible. You set your own hours and fees.
4. Depending on how fast you complete the coach training, you could have paying clients within 6 weeks, or less.
5. You do not need a website, and as all coaching is via Zoom, clients do not come to your home, so you don't have to create a coaching room in your home.
With Dietflex, you're making a difference to other people's lives, helping them optimise their health.
Who is behind Dietflex?
Dietflex was created by two of Australia's longest term fitness veterans Jamie and Ellen Hayes. Together they have owned and operated 9 fitness clubs. Jamie was Australia's first national fitness leader of the year, and a successful speaker at fitness conferences.
They noted that the most common goal new exercisers wanted was weight loss. Unfortunately the science is clear that exercise is not an efficient way to lose weight. Weight loss needs effective dietary change.
In 2002 they brought the Healthy Inspirations weight loss centre concept from the US to Australia and New Zealand. This has helped over 15,000 women lose over 150,000 kilos.
To stay at the cutting edge of weight loss they teamed with Dr Rod Taylor to create Low Carb Down Under (over 500,000 subscribers) a non-profit event organisation to bring information to doctors, scientists, health professionals and health-seeking individuals.
Through that association they learnt that people vary in how much carbohydrate they could tolerate without creating hormonal dysregulation that makes weight loss difficult. Together with a Registered Practicing Dietitian they developed an systemised step-by-step weight loss program to help each client discover their body's Individual Carbohydrate Tolerance (ICT).
The philosophy is "One Diet Does Not Suit Every Body."
The ICT program typically takes between 12 weeks and 12 months, not just to lose weight progressively, but to develop sustainable food habits. They recognised that knowing what to do, doing it, and sticking to it are different challenges. This is why they added high frequency (weekly), one-on-one coaching so that clients had a guide who would hold them accountable, support them and share valuable resources and delicious easy recipes. These are produced by Dietflex content manager Susie Frillici.
Coaching check-ins are via Zoom or phone so it does not matter where the coach or client lives.
The coach is not a dietary expert but a guide who holds them accountable. This unique low cost coaching model is based upon "The Observer Effect". If we want to change a behavior, finding a way to ensure someone else observes it can be the difference between success and failure.
Dietflex is the only weight loss coaching program to combine Individual Carbohydrate Tolerance and ongoing weekly one-on-one coaching. It democratises healthy weight loss, making it affordable for those wanting a healthy sustainable weight loss solution.
Training & Support
How long does the training take before I can start coaching?
Our training is designed for speed-to-market. Because we provide a complete "business in a box" with pre-built marketing, sales, coaching, and billing systems , you can complete the training quickly and start onboarding your first clients right away.
What kind of ongoing training is provided (nutrition updates, coaching skills, business growth)?
We continue to develop the program and resources, and these updates are communicated to all coaches.
There's also sharing of coaching skills to help coaches help their clients achieve the best outcomes.
All coaches get access to bonus coaching portals with pre-recorded demos of senior coaches setting up new clients and coaching them.
Business growth is a factor of effective marketing, sales and client retention. We are constantly exploring and testing new ways for coaches to create sales opportunities to acquire more clients.
What initial support do I get to set up my business?
Our new coach (licensee) set up support processes are driven by checklists. To see how this works, watch the video at the bottom of our pricing & sign up page. Click HERE.
Is there mentorship or a community of other coaches to connect with?
New coaches are enrolled in the free 6-week Fast-start mentoring program where they have a one-on-one support session each week to help launch their business.
All coaches are invited into our private coaches Facebook group where they can ask questions and share successes.
Coaches can also call for help anytime via email or book a free one-on-one Zoom support call.
New coaches can also sign up as a client of an experienced coach to speed up their learning, and get a better understanding of how the coaching works. If they want to lose some weight, that will be a bonus.
Do I need any special skills or experience to succeed?
No formal nutritional qualifications, marketing experience, or web design skills are required. We provide the science-backed Individual Carbohydrate Tolerance (ICT) system, all your client resources, and step-by-step training. If you are passionate about health and helping others, our system handles the rest.
Lifestyle & Flexibility
Can I choose how many clients I work with?
Yes. At the beginning we encourage each coach to decide what will be their chosen coaching hours each week, starting with 2-3 hours.
With the Dietflex system of 15 min weekly check-ins you can coach 4 clients per hour.
Do I have to work evenings or weekends, or can I set my own hours?
You can set your own hours. The only thing to bear in mind is to have clients on recurring weekly check-ins with you at the same day and time each week.
As an example, you may set aside the same 3 hours every Tuesday from 9:00 am to 12:00 noon, knowing that you'll be able to coach up to 12 clients in those 3 hours.
Can I do this while traveling or moving to another location?
Yes, as long as you take your computer and have an internet connection.
One of our Australian coaches went on a 4 week holiday in Europe and continued coaching her clients.
How much time do I need to commit each week? Will this fit around my family or part-time work?
Initially, you'll have to commit time for doing the coach training course, as well as the sales and marketing courses. Then, you set your coaching times.
Then, you'll have to find 2 to 4 uninterrupted hours that you have free each week, whether they are daytime, night time or weekend hours. These hours need to be the same each week and you may need family support.
Some coaches are happy with just 2 hours a week, and some build up to 15 hours a week. In addition to coaching time, it's important to allocate time each week to marketing and promotion.
Technology & Business Building Tools
Do I need a computer?
Yes. Any recent computer (PC or Mac) that has a webcam will be fine.
Do I need to buy software or apps to run the program?
No. Coaches can operate on a free Zoom account, any email address and any calendar program that comes with your computer.
For sales, coaches use a Powerpoint presentation we provide that can be operated with Microsoft Office, Apple Keynote or free Google Slides software.
Do I need to create a website?
No. There is no need to create a website, so you save heaps on website development. We list you on our webiste, and recommend you set up a free Google My Business page, so people can find you. Our most successful Dietflex coach does not have a website.
How much tech know-how do I need to succeed?
You will have to become familiar with using Zoom web chat for video check-ins. It is very simple to learn.
Clients will also send you photos from their Daily Planner pages via SMS and email.
Is all coaching done via Zoom, or can it be done by phone too?
Our first preference is Zoom for a high level of accountability, but coaching can be done by phone.
Client Acquisition - How do I get clients?
How do I find clients? Do you provide leads, or do I have to do my own marketing?
We give you a complete marketing course and ready-to-use resources so you never have to guess how to get clients. We train you to use a proven combination of Meta ads, organic social media, local area outreach, and referral marketing to steadily build your client base.
Is this opportunity available in my area, or is the market already saturated?
The market potential is massive because your reach isn't restricted to your local suburb. Australia-based coaches can take on clients anywhere in Australia, and New Zealand-based coaches can coach anyone across New Zealand via Zoom.
Do I have to be at my goal weight or have my own transformation story to be a successful coach?
No and No.
Many coaches do the program whilst they are learning and continue thereafter. We encourage coaches to be transparent with their clients "I'm doing the program myself".
You do NOT have to be a skinny social media influencer. You DO have to market your business (with our help) and stick to our simple coaching service systems.
If you're at your goal weight (whether you've lost weight or not) you can be a successful coach, helping clients succeed. Clients don't want judgement. They want empathy and need accountability.
Investment and Security
What if this isn’t a good fit for me — can I stop easily?
Yes. We want to build a community of happy, successful independent coaches. We don't believe in trapping people in restrictive, long-term legal contracts. If you choose our Flexi option and you decide the home-based coaching lifestyle isn't for you, you can exit the license easily.
We do recommend you give any new business at least a year of effort before you decide if it's a good fit for you.
Is there a refund or cancellation policy for the license fee?
No.
The setup fee covers your access to the training program and our support and is not refundable in full or part.
The monthly fee can be cancelled at anytime with 30 days notice after the minimum term chosen.
What about data privacy — do I need to worry about protecting client health information?
We are all responsible to protect client information.
Any information collected by Dietflex is maintained on a secure server, with strictly limited access.
Coaches may not share or publicise client photos, video or information without the prior permission having been obtained.
How much upfront investment is required? Are there hidden fees?
We believe in keeping the barrier to entry low for passionate health advocates. We also believe in choices to fit your situation. Here's the two choices:
Option 1. Flexi
A flat $35 per week license fee (starts after 4 weeks) and $595 training and setup fee. It has a minimum term of 30 days and you can cancel anytime after the minimum term. You can see the details at our sign-up page https://go.dietflex.com.au/pricing
Option 2. Low Start
A flat $35 per week (starts after 4 weeks) license fee and $145 training and setup fee. It has a minimum term of 12 months and you can cancel anytime after the minimum term. You can see the details at our sign-up page https://go.dietflex.com.au/pricing
Client Materials
You purchase the client booklets from Dietflex. This initial pack (two A5 booklets) costs $7.00 and the Daily Planner booklets cost $10. Each Daily Planner lasts the client 4 weeks so the cost per client per week is $2.50. You mail these to clients so you would have mail costs.
Recipes and Handouts
You have free access to hundreds of Dietflex handouts and recipes, so you can email or text them to clients.
Billing Fees
We show you how to set up your own direct debit billing account. There's no setup costs. The billing company has very low transaction fees of 1.25% + $0.40 per billing. If you set your weekly fee at $29.95 the billing company would charge $0.77 per transaction.
Marketing
Each coach has a different situations when it comes to marketing. We provide a marketing course and a significant amount of marketing materials for you to use online, via email and in your local area, at little or no cost. We do have a graphic designer if ever you need custom artwork and this may attract a small artwork fee. If you choose to advertise (eg Facebook and Instagram paid ads), we provide approved artwork for you to use. If you need us to create custom landing and confirmations pages, this attracts a small one-time fee.
That’s it. No hidden percentages, no rent, no commute, no surprise tech costs, and you don't even need a website.
What if I try and fail – what happens then?
With any new business we encourage you to give it a good try for at least 12 months. However you can cancel your license anytime after the minimum term giving 30 days written notice. The setup and training fee is not refundable.
Will I get the support I need, or am I on my own after I join?
Included in the setup fee is a 6 week FAST-TRACK one-on-one support program where you have pre-scheduled Zoom support. Then you can book a free support call anytime. Plus, we have a coaches Facebook group where you can ask questions. Plus you can email support at any time, allowing 24 business hours for replies.
Dietflex Potential Earnings Calculator
*Estimates are based on 4 clients every hour & 52-week year. Results vary by coach's effort, marketing (outside coaching hours), sales and retention. Income example is fees only and does not include sales of any product.
To see license price options click
To see license price options click
If you requested a phone call, I'll be calling from 04 1828 1126
If you requested a Zoom call we'll send you the Zoom link by email.
Thanks for your enquiry.
